Meet Anja

Anja Westhues is a brand strategist and community builder working at the intersection of holistic wellness, digital culture, and conscious consumerism.

A dual citizen of Finland and the U.S., she grew up between Helsinki and Boston and is now based in Brooklyn.

Her work centers on supporting mission-driven brands that value transparency, sustainability, and real connection with their audiences.

Anja began her entrepreneurial journey during college with Endure Sport Nutrition, a whole-food based sports nutrition brand she launched with the help of a $25K Kickstarter campaign — fueled entirely through digital community building. That early success laid the foundation for her approach today: strategy rooted in authenticity and relationships.

While attending NYU Gallatin, where she designed an individualized concentration in Food and Beverage marketing, Anja interned at Snaxshot and gained firsthand insight into the fast-changing landscape of consumer behavior. After graduating, she founded Cache Studio, a strategy-forward social and influencer marketing studio for early-stage brands in the wellness and nutrition space.

Cache works with companies to develop social strategy, grow influencer and press relationships, and create IRL experiences that convert to long-term engagement. Current and former clients include Kooshy, Wooden Spoon Herbs, DailyBasis, Arrival Creatine, Woody’s Wine, Little Sesame, and others.

Anja brings a global perspective and a deeply considered approach to every project she takes on. Whether online or offline, her goal is always the same: to build brands that last, grow communities that matter, and support businesses working toward something bigger than themselves.

Connect with her at anja@cache.studio.