Kooshy

September 2024-present | Social Media Management

• Led the marketing strategy for the launch of Kooshy Panko Breadcrumbs, overseeing content, influencer, and partnership coordination.

• Drove a 12% increase in followers and a 55% increase in engagement through targeted content and creator activations.

• Managed influencer and creator collaborations, resulting in a combined reach of over 8 million for the Panko launch — entirely organic.

• Coordinating brand partnerships and community initiatives to grow awareness, drive trial, and expand distribution touchpoints.