Arrival Creatine
January 2025-present | Social Media and Influencer Lead
Partnered with the founder from launch, building the brand’s social presence from scratch and driving an 800% increase in followers.
Developed and executed the organic content and community strategy, resulting in a 400% increase in engagement.
Shaped the brand voice and product language, establishing a clear and compelling narrative around creatine for a new audience.
Managing day-to-day content, influencer relationships, community engagement, and early-stage education to drive conversion and loyalty.
