Woody’s Wine

August 2024-June 2025 | Social Media and Influencer Management

Led social strategy and influencer outreach, driving a 600% increase in following and 225% growth in engagement across platforms over a 10-month period.

• Created and executed content strategy focused on brand storytelling, education, and culture-building.

• Orchestrated targeted influencer gifting campaigns that resulted in a combined reach of over 8 million, with no paid amplification.

• Strengthened community engagement through consistent brand voice, timely content, and creator partnerships.