Le Lick

Leading launch social and influencer strategy at Le Lick, a better-for-you lollipop with electrolytes, real ingredients, and fancy flavors. Outpaced benchmark growth metrics by 220%.

Spearheaded the brand's go-to-market social presence from the ground up — identifying the right creator voices, crafting a content strategy rooted in play and visual indulgence, and turning a debut product into a genuine conversation starter online.