AMA
Leading partnerships at AMA, a first-of-its-kind functional energy tonic founded by the team behind Harmless Harvest. Responsibilities span end-to-end partnership strategy and execution, including experiential events, ShopMy affiliate program integration, and influencer/creator relations.
Guided the brand's gifting strategy through a full rebrand transition, ensuring cohesive storytelling across touchpoints. Ideated and managed an original social content series from concept through production.
