Little Sesame

Written By Anja Westhues

February 2024-September 2024 | Community Manager

  • Supported four major product launches:

    • LP Giobbi Greens Goddess Hummus

    • Tahini Sauce

    • Mexican Street Corn Hummus, in collaboration with Vista Hermosa

    • Kids’ Hummus Cups (pre-launch groundwork)

  • Led community management, influencer outreach, and brand partnerships, helping grow visibility and engagement across platforms.

  • Executed and managed national IRL + digital activation for the Earth Day 5K campaign, building strategic partnerships to amplify reach.

  • Developed and implemented a structured gifting strategy, replacing previously ad-hoc efforts. This resulted in a 29% increase in engagement and reach across social channels.

Anja Westhues
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Wooden Spoon Herbs