Wooden Spoon Herbs
June 2025-present | Social Media and Influencer Consultant
Built and executed the marketing strategy for the Tart Cherry Magnesium launch, successfully navigating shifting timelines and cross-functional coordination.
Leading community management, influencer outreach, and social strategy, with a focus on deepening brand storytelling and education.
Developed and launched the brand’s affiliate program, creating a scalable structure to support long-term ambassador and revenue growth.
Spearheaded content planning and engagement initiatives, resulting in a 40% increase in engagement within the first two months.
Social following has increased 5%, with steady week-over-week (WoW) growth driven by consistent community and content efforts.
